SASSI... It starts with YOU!

Watch the video above! WWF-SASSI is an organisation that works with fisheries to promote sustainable fishing methods. But, because consumers ultimately create the demand, they also need to play their part by choosing Green-listed sustainable options. In this in-store activation, they surprised shoppers by stocking the fish counter with a special kind of fish.

I am sick and tired of eating out in restaurants and being offered fish on the SASSI orange and even red list! I spend at least 30 minutes explaining to guests around my table, why certain fish can and cannot be eaten. Why aren't people taking this all seriously, especially the chefs and restaurateurs... it is our responsibility to educate the public. Come on guys make a difference... it starts with you.